I don't like liquid dog shampoos. I always get way too much on my dogs and find it difficult to rinse off. These dog soap bars lather nicely when rubbed on a dog's fur, but stay nice and hard so they don't over-soap. Lavender essential oil, Oatmeal, Coconut Milk and Neem Oil are soothing and the Neem Oil is said to repel insects. The oils used in this soap are Olive, Coconut, Jojoba, Castor & Shea Butter. There are no harsh detergents or irritants in these bars and they are great for dogs that have itchy and/or irritated skin.